Origins of Rapport Builderz
No way I wanted to become a sales person. When I was a child, I held the stereotype of a manipulative car salesman who would do and say anything to win your business. I rejected this. My values are to help people, be of service, and make a difference in the world with integrity and authenticity. During my education, I passionately studied psychology and social work, eventually earning a Ph.D. Then I accepted a job representing an Employee Assistance Program where I marketed and sold mental health services in the workplace. Lo and behold I found myself in sales! . I wanted to succeed. Since I lacked training in this skill, I began to learn from thought leaders in sales. After reading The Platinum Rule by Tony Alesandra, I had my direction: treat other people the way they wanted to be treated. It resonated with my personal values. This was the beginning of Rapport Builderz. At the core of Rapport Builderz is the AlikeAbility™ System. It is based on the 4 Temperaments, which Hippocrates, the Father of Modern Medicine, formulated over 2000 years ago. Many personality systems come from this theory. Yet, they tend to be complex and lack a prescription for how to apply them to selling. Most importantly, the AlikeAbility™ System is focused on sales, and provides clear-cut directions for how to treat prospects and convert them to clients. We have an expression in our Company.
No Rapport; No Sales.
Know Rapport; Know Sales.
If you’re convinced that rapport is essential to opening sales conversations, to building the Know-Like-Trust factor, then Rapport Builderz gives you the tools to do so quickly and authentically. We open minds to close business.
Dr. Nancy Zare holds an MSW in Organizational Planning and Development and a Ph.D in Social Work and Organizational Development from Boston College. For more than 10 years she taught an accelerated program on Entrepreneurial Practice, Leadership, Organizational Development, Public Speaking, and Research Methods, both in the US and Sweden. She’s has studied successful sales professionals and knows exactly why they excel. More importantly, she can teach it to you!
Nancy is the CEO of Rapport Builderz and past president of the National Speakers Association of New England. She has the gift of taking complex information and simplifying it by finding the nuggets and presenting them with clarity and pizazz. She originated The AlikeAbility™ System to help people sell professional services.
A former professor turned entrepreneur, Dr. Nancy is certified in sales training and adult learning. She is the author of Workplace Hostility: Myth and Reality; and Introduction to the AlikeAbility™ System, plus numerous published articles. She is a devoted student of 12-step recovery and spirituality.
The mission of Rapport Builderz is to enhance communication between service professionals and their clientele that results in easier client acquisition, better customer service, and positive relationships.
A session with Nancy showed me that in relying on my instincts to assess and build connections with prospects/clients I was selling them and myself short. Nancy’s AlikeAbility system gave me concrete, implementable techniques for determining the type of information and delivery style that will show prospects and clients that I understand them and their needs. Is the prospect a detail or big-picture person? Is she high energy or mellow? Will he respond to a conversational approach or will “just the facts” be best? I have rewritten my collateral and now design my calls to accommodate a prospect’s/client’s information preferences and style. I am more confident and my prospects more responsive with Nancy’s “One size does NOT fit all!” approach. My business has seen a 60% growth in the year. By the way, this works on family members and friends as well!