Is Your Selling Personable?

Over 2500 years ago, Hippocrates identified 4 distinct temperaments that he associated with different body types and psychological states. How we make buying decisions generally occurs in 1 of 4 ways broadly labeled: Planner, Action-Taker, Friendship-Seeker, and Smart-Buyer. The 4 Temperaments You may be familiar with various personality systems, each…

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Selling Steady Eddie

Eddie made a choice early in life, which has served him well as an adult. While still in high school he was told by his guidance counselor that his personality profile matched several career paths including a doctor, lawyer and accountant. While he thought he could be a good doctor…

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Can This Sale Be Saved?

Myra called in a panic. A new customer was unhappy with his custom-made shirt, and this was the third time it had been returned for alternations. The custom-made trousers and jacket, which he ordered at the same time as the shirt, fit the burly individual precisely. The problem, as she…

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I Want to Make More Sales

The buyer stood a couple of feet away from our exhibit table at the Farmers Market. Her eyes indicated that she might have been reading the signage posted about our natural salsas. Or she could have been eavesdropping on the conversation my wife was having with a different person. "Want…

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Platinum Rule of Selling

Everyone knows the Golden Rule: Do unto others as you would have done unto yourself. It seems like solid wisdom, yet have you thought about its implications? If individuals treat other people the way they prefer to be treated, the end product is an egocentric world. Each person becomes the…

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Sales Super Star

Beyond your wildest predictions, the sales numbers are in the stratosphere! You achieved a record-breaking quarter. How did you stimulate this performance within your sales team? Knowing the secret to increasing sales productivity gets you noticed and rewarded. Yes! Personality Typing It seemed so simple at first. You’ve studied personality…

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Clothes the Sale

“Clothes make the man” observed Shakespeare, and research in psychology has shown this to be true. We attribute different traits to people based on what they wear. So it stands to reason that altering our outfit can change how people see us and respond. Stability, Trustworthiness, Work Ethic How you…

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Trust Builds Sale$

At the core of any sales situation is trust. How trust is acquired, however, changes with personality style. Not every person defines trust in the same way, nor does each individual grant it under similar conditions. If you understand how your prospect develops trust, you can position yourself to increase…

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Save this Sale: Applying Personality Analysis

Jessica made big changes this past year by getting her real estate license and affiliating with a local company. Imagine her excitement when a few months ago she got her first opportunity to represent a seller, a couple undergoing divorce. Each has an attorney and all parties agreed that even…

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Don’t Gamble with Sales

Anastasia enjoys going to networking events, which is her main strategy for marketing her services. She’s highly professional, friendly and out-going, and has a sunny disposition. She loves people, which is why she was drawn to protect them and their assets. Unknowingly, until recently, she was a gambler. She played…

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